Marketing For Beginners — Session 5— Building Blocks — Understanding Scenarios

Let’s start by getting our hands dirty! Cropping Images and Illustrations

Assignment: Design a Tri-fold Leaflet just out of clipping and images that you like

Getting Everything Together:

• Selecting the Print Format & Other Print Formats | Selecting the Digital Format | Selecting Social Media Formats and Channels
• Understanding the White Spaces
• Structure the Layout
• Golden Ratio Spiral and Rectangle

• Rule of the Thirds

Sketch your Layout: Brainstorm | Compile | Sketch | Work up Ideas

Assignment: Event Flyer and Invitation

Actual Scenarios

Part A: Layouts | Single Grids, Multiple Columns, Modular Grid

Part B: Alignment | Left, Center, Right, Justified

Part C: Grouping with Layouts and Images

Part D: Harmony and Balance: Symmetrical Balance, Asymmetrical Balance, Balancing Size, Balancing Colors

Asymmetrical Balance

Symmetrical Balance

Color Balance

Assignment — Draw a doodle