Marketing For Beginners — Session 3— Building Blocks — Font, Colors, Images and Videos
Building Blocks of Creativity through your mind and heart!
Thinking style: The most important part is think with your heart exert with your brain. Bring your colors, concepts and ideas to a paper. They can come to life in a jiffy!
Building Block: Font
Font Type
Type describes Characters and Letterforms. It is the designer’s way to talk. Typography is the way to communicate.
Match the Fonts
- Notice of train Cancellation
- Birth of the baby
- Flyer for Antiques fair
- Theatre Group Audience
- Memorial Service
- 30th Birthday Party Invitation
Anatomy of a Font
The Invisible Framework: The format that ensures all characters’ gel well.
Jargon Buster: Typeface or Font?
Typeface: Describes a whole family of characters, regardless of size or style. They share the same design feature.
Font: A Set of characters that a share a style
Letter Case
Ligatures
Typeface Anatomy
Groups and Categories of Typefaces
Serif: Common features is small extensions (Times Regular, Baskerville, Bodoni, Walbaum)
Sans Serif: Without Extensions (Futura, Helvetica, Myraid Pro)
Script: Typefaces that are directly Hand modelled from medieval scribes (Pristina, Fette Fraktur, Lucida, Alexbrush)
Slab Serif: Originated from Egyptian style, made only to grab attention (Memphis, Rockwell, Din Next Slab)
Display: Used for Large Headings (Banco, COOPER BLACK, GOTHAM, Museo)
Assignment: Design Stationary for your organization or a brand of your liking. You can also create your own brand stationary for yourself. If possible get it printed too :)
Building Block: Colors
Colors are life blood of Graphic Design!
Psychology of Colors
Humans react to colors. Emotionally, Situational and with Consistency.
Understanding Color
Colors do not exist in darkness. So lights which travels in waves — gives the color to the world. A object looks a certain color because it absorbs a certain color.
Digital Colors — RGB | Printing Colors — CMYK
Describing Colors:
Hue: Distinguished by Wavelength
Tint: Versions of Hue
Shade: Darker shades to black
Tonal Value: Evenness, Brightness or depth | Halftone & Duotone
Assignment: Create a Movie poster for Digital and Print
Use the Color Wheel
Light can be split in to constituent colors by passing through a prism | Spectrum is 12-section wheel
Idea 1: Clear Contrast
Idea 2: Teams of Four
Idea 3: Perfect Balance — Subtler Contrast
Idea 4: Balanced Trio
Idea 5: Cool Combination
Assignment: How Colors Interact
Make Your Own Color Pallete
Colors in Posters:
- Munich Olympic Poster — Block and Bend
- hebrew shoe advertisement — High Contrast
- Chat noir poster — Simple Palette
- IBM 1982 poster — A play on pictures
- Berlin in Blue
- Italian Film Villa Borghese — Light and Dark
- Bauhaus — Bold and Geometric Forms
- Malcolm Grear Poster — Pure and Simple
- Psychedilc Swirls poster
- Literacy poster USSR — Red Alert
- Color in Motion poster
- Playful Layering
Building Block: Images and Videos
Get an Expert. (Graphic Designer | We will cover this in the later sessions)
Assignment: Make Photography Moodboard
(for any queries on marketing/assignments, you can reach out to me on LinkedIn — Cite the blog you are reading)
