The USP (Unique Selling Proposition) and Generic Products for My Brand — Marketing Strategies For Beginners — Session 14

USP is majorly called as the “product differentiation”. In very rare cases, products or services have a unique and impressive proposition benefit like the strongest glue or long lasting battery.

But, it would be a fools job to think that every brand can come up with these kinds of benefits.

The parity products (one which do not have a specific set of USP or differentiator) are where most marketers have a the difficulty of tagging and creating ads. So, our idea needs to come from one of the following:

Product/Brand Name: Sometimes, the product name comes from the benefit or the advantage they have derived it from. For Example, FeviKwick, Coke Zero, Sugarfree

So, what is the best part about using this. Everytime someone hears or sees this product name, the benefit is reinforced in their minds. It becomes a win-win situation for the…