Creating Strategies and Ideas — Marketing Strategies For Beginners — Session 13

A Strategy begins from an Idea. Idea First, Strategy second!

Types of Ideas:

Idea is the way to sell a product through lateral thinking and considerable amount of original thinking. This is where you have clear strategy in place and you can create multiple campaigns through this.

The fun part about ideas, they are not final, definitive, inspired campaigns which are never seen before. They are just where the end result matters. But of course with validation of the same.

Analogy and Visual Metaphor:

The usage of one thing to represent the metaphor. So, there is a partial likeness between two things when used to compare something.

Eg: Human Heart and a Pump, My boss is like a snake etc.

We can also use symbols to represent:

eg: Red=anger/danger, Dog= Loyal, Cheetah=Speed, Elephant=Gentle/large/slow. These simple analogies give a feel to these kind of ideas.

Ad: A Racing car with amazing speed but lot of crashes. Then a brand name appears, Power is nothing without control (Tyre ad) | Streets are filled with idiots.

Visual Simile:

Something looks similar to something else. This is a common technique in print advertising. So, when we want to position a product or a service related to a proposition. The likeness of the subject can…